Privacy Policy

Last updated: July 13, 2026

Page Activations Inc., operating as Page Activations and The Santa Experience Group, respects your privacy and is committed to protecting the personal information entrusted to us.

The Santa Experience Group is an in-house division operated by Page Activations Inc. and is not a separate legal entity. In this Privacy Policy, “Page Activations and The Santa Experience Group,” “we,” “us” and “our” refer to Page Activations Inc. and the services, websites, events, activations and programs operated under the Page Activations and The Santa Experience Group names.

This Privacy Policy explains how we collect, use, disclose, store, retain and protect personal information when you:

●      Visit pageactivations.com, santaexperiencegroup.com or another website operated by us;

●      Contact us, request information or submit a quote request;

●      Book, attend or participate in an event, activation or photography program;

●      Participate in a Santa photography or holiday experience;

●      Receive photographs, videos, prints or other digital content;

●      Apply for employment or contractor opportunities; or

●      Otherwise interact with Page Activations or The Santa Experience Group.

This Privacy Policy applies to personal information under our control. When we provide services for a shopping centre, property manager, agency, brand, venue or event organizer, that organization may also have its own privacy policy and may determine how certain information is collected, used, disclosed and retained.

Page Activations Inc. is responsible for personal information under its control. We have designated a Privacy Officer to oversee our privacy practices, respond to questions and handle requests or complaints regarding personal information. Our employees, contractors, photographers, event staff and service providers are expected to handle personal information only as required to perform their authorized responsibilities.

The information we collect depends on how you interact with us and the service or program being provided.

Information You Provide to Us We may collect information such as:

●      Your name, email address, and telephone number;

●      Company or organization name and job title;

●      Event date, location and activation requirements;

●      Information included in a contact form, quote request or other communication;

●      Billing and business contact information;

●      Marketing and communication preferences;

●      Feedback, survey responses and customer-service communications;

●      Résumés, employment history and application information.

Website and Device Information When you visit our websites, we or our analytics providers may automatically collect technical information, including IP address, browser and device type, operating system, referring website, pages viewed, approximate geographic region, and cookie information.

Event, Photography and Video Information During an event or activation, we may collect or process:

●      Photographs, videos, or audio recordings;

●      Participant names or display names;

●      Email addresses or mobile numbers used for content delivery;

●      Booking, appointment or check-in information;

●      Information entered into an event interface or kiosk;

●      Selected photo or product packages.

Payment Information Payments are processed by third-party providers (e.g., Square). We do not generally store complete payment-card numbers. We receive limited transaction information, such as the customer name, amount, date, and the last four digits of the card.

We collect personal information directly from you; through our websites and contact forms; via email, telephone or in-person communications; through booking and registration systems; through activation software and photography equipment; and from clients or event organizers where we act as a service provider.

We use personal information to:

●      Respond to inquiries and prepare proposals;

●      Plan, operate and support events and activations;

●      Capture, process, print and deliver photographs and videos;

●      Process transactions and provide customer support;

●      Administer contests and promotions;

●      Recruit and manage staff and contractors;

●      Maintain website security and improve our services;

●      Comply with legal, regulatory, and insurance requirements 

Page Activations provides experiential marketing and interactive technology for brands and agencies. In these instances, the sponsoring client may determine the purpose for collection. Page Activations processes this information as a service provider according to the client’s instructions and applicable privacy policies.

We operate holiday photography programs at various properties across Canada.

●      Consent for Children: Where a child cannot provide meaningful consent, a parent or legal guardian must provide consent on the child’s behalf. Proceeding with a session after receiving a privacy notice confirms authority to consent.

●      Use of Images: Children’s photographs are collected to provide the requested service. We do not use identifiable images for advertising or social media without explicit additional consent from a parent or guardian.

We use approved third-party providers to store and deliver content:

●      Dropbox: For temporary storage of event files.

●      Twilio: For delivering photographs via text message.

●      SendGrid/Email Providers: For delivering digital content via email.

●      AWS/Hosting: For hosting event software and supporting technology.

Before participating in an activation, guests may be asked to agree to event-specific terms, disclaimers, or releases provided via digital checkboxes, kiosks, or signage. By proceeding, participants confirm agreement to the collection and use described.

Certain experiences may use AI or automated image processing (e.g., background replacement). Images are processed by approved technology providers only as required to create the requested output.

We obtain consent in a manner appropriate to the sensitivity of the information. You may withdraw consent to certain uses, subject to legal or contractual restrictions. Withdrawal of consent may limit our ability to provide specific services, such as digital delivery of content 

Our websites, hosted by Squarespace, use cookies for functionality, security, analytics, and marketing. You can control non-essential cookies through your browser settings.

We may send marketing or promotional communications by email or text message. Where applicable, all commercial electronic messages are sent in compliance with Canada’s Anti-Spam Legislation (CASL), including requirements for consent and sender identification. We send promotional emails or text messages only where:

●      You have provided express consent;

●      We have an existing business relationship that permits the communication (implied consent); or

●      The communication is otherwise permitted by law.

Marketing communications will identify the sender and include a functional unsubscribe mechanism. Unsubscribing from marketing does not prevent us from sending necessary service-related communications (e.g., booking confirmations or image delivery).

We do not sell or rent personal information. We may disclose information to:

●      Clients or event organizers involved in a specific program;

●      Technology service providers (hosting, delivery, payment processing);

●      Professional advisers (insurers, legal counsel);

●      Law enforcement or regulatory authorities where required by law.

Where we act as a service provider for another organization (e.g., a mall or a brand), that organization may be the primary controller of the data. We may refer access or deletion requests to that client where appropriate.

Some service providers (e.g., Dropbox, Twilio, AWS) may store or process information in the United States or other jurisdictions. In such cases, information may be subject to the laws of those jurisdictions.

Photographs and related data are stored for a limited period to ensure successful delivery and customer support. Deletion schedules vary by event and may occur hourly, daily, or at the end of a season. Once no longer required for operational or legal purposes, information is deleted or anonymized.

We use reasonable administrative, technical, and physical safeguards (e.g., access controls, encryption, and multi-factor authentication) to protect information.

In the event of a security breach involving personal information under our control, we will assess the breach and determine whether it creates a real risk of significant harm to an individual (as defined under the Personal Information Protection and Electronic Documents Act (PIPEDA)). Where the breach poses a real risk of significant harm, we will notify affected individuals and report the breach to the Office of the Privacy Commissioner of Canada (OPC) as soon as feasible, and we will keep a record of all breaches in accordance with PIPEDA’s mandatory breach reporting and record-keeping requirements.

We limit the collection of children’s personal information to what is reasonably required to provide the requested photography or event experience. Parents or guardians may contact us to access, correct, or delete their child’s information.

Subject to applicable law, you may request to access, correct, or delete your personal information. We may require verification of identity and event details (location, date, time) before processing such requests.

We are not responsible for the privacy practices of third-party websites or social media platforms linked through our services.

We may update this policy periodically to reflect changes in technology or legal requirements. The "Last updated" date will reflect the most recent revisions.

Questions, requests, or complaints regarding our privacy practices may be directed to:

Privacy Officer   Page Activations Inc.   100 Sunrise Avenue, Unit 137   Toronto, Ontario M4A 1B3   Canada 

Email:hello@pageactivations.comPlease include “Privacy Request” in the subject line.